Email marketing is evolving — are you keeping up?
Hey there,
AI has made email marketing extremely efficient. And it’s not just about efficiency – brands who use AI are getting vastly better results. So much that there might not be any room left for “traditional” email marketing.
If you embrace AI, you stand to double your email revenue, and stay in the race.
However, if you continue using the traditional approach, you risk falling behind – because your competitors are surely putting AI to use.
Don’t believe us? Here are 6 ways top brands from every industry are using AI to make email better, faster and stronger.
1:1 personalized emails
Using AI, you can send incredibly relevant emails to every single subscriber, based on their interaction with your brand. Here’s a simple example of how it works:
You browse bags on the website
You add it to cart
You do not purchase
Side note – you have $50 worth of loyalty points left
With a smart AI like RetainIQ, you can track all these events, and create personalized emails like this one:
Another customer gets a completely different email, based on their actions.
1:1 personalized emails are real, and very much achievable in today’s day and age. I don’t think I need to explain why this is good – I’m sure you can see the benefits yourself.
Integrate loyalty and reviews into emails
Every customer loves a freebie. But most brands use loyalty freebies very inefficiently. You’re already giving the discount – why not use it properly??
Enter The Body Shop. They figured out that customers only see loyalty discounts in their cart – which is wayyy too late. They decided that loyalty point discounts should show up while making a decision – when browsing the products in the email!
They simply integrated their loyalty and review system into their email system – using some clever AI. And this is the result:
The Body Shop enjoys higher loyalty uptake, increased order confirmations and more conversions.
Predictive insights
It’s honestly a bit disturbing how good AI has become – it knows when you’ll order that next box of cereal! But we’re all for it – here’s how it works for The Magic Spoon:
The AI system observes thousands of your customers’ behavior, and understands precisely when they are ripe for picking. Based on the study, it can predict:
When will you order cereal next
How long will you keep ordering cereal
How likely you are to switch to another cereal brand
How much will you spend on cereal
When are you in a cereal-buying mood
And finally, to put these insights to use – a personally crafted email for every subscriber!
This is such a cool and easily available piece of tech – I simply cannot believe most brands aren’t using it!
PS – In case it wasn’t obvious, I love cereal.
More predictive analytics
That was just the tip of the iceberg – using AI, you can predict a lot more metrics like;
Custom reports tailored to your brand and email marketing goals
Benchmarking with real competitors and peers
Identify early VIPs so you can nurture them from the start
Need help with AI?
With how the internet has blown up with AI tools, it can get incredibly overwhelming to figure out a place to start.
However, RetainIQ has been using AI since the past year to consistently improve eCommerce brands’ email revenue for the past 1 year. We’ve tried countless tools to figure out the ones that are really useful - resulting in stellar results.
If you want a progressive, reliable and knowledgeable partner to handle your email marketing, RetainIQ is a good choice. Feel free to schedule some time on our calendar to talk about AI!
AI Helps in the Optimization of Email Subject Lines
We all know how important subject lines are. Did you know that AI can do it better than you?
Yes. With how advanced AI has become, it can replicate your brand tone and voice very accurately. So much that we’ve seen brands getting consistently better open rates with AI-generated subject lines.
It’s basically a perpetual motion machine. Once the AI has enough tried-and-tested material from your campaigns, it can basically sustain itself for eternity, generating better and better subject lines until the internet eventually explodes (or they take over humanity – you never know).
AI Helps automate email copywriting
Building on the previous point, AI copywriting isn’t limited to just subject lines. With enough study material, AI can draft whole emails, which end up looking exactly like yours. This does take a bit of trial-and-error, but once you’re past the initial hurdle, you have a lot more free time on your hands.
This leaves your team free to focus on more important decisions – like what to cook for dinner.
To conclude…
All I’m trying to say is that AI has made email marketing vastly efficient. It has opened up new opportunities and strategies that are simply better. Strategies which were not possible before the entrance of AI.
In the end, it all boils down to a very simple fact – brands who are using AI get to use better strategies, and hence see more revenue. Brands who stick to traditional methods consistently lose out.
I get that it’s hard to bring such a fundamental change, but there’s no way around it. AI is changing the world. All you have to decide is whether you’ll change with it.
To help you decide, here are some encouraging words from a man who regularly visits the remotest places in the world to taste the local produce (probably hasn’t heard of Amazon).
Words to live by.